Our journey began with a very personal challenge. One of our founders was expecting her first child and wanted nothing but the safest, most gentle clothing for her little one. She quickly realized how hard it was to find truly sustainable, high-quality pieces—clothing that was not only made responsibly but also genuinely made in Italy, and made from real cashmere and merino wool.

Frustrated by the lack of transparency in the market, she decided to take matters into her own hands. She set out to create a brand that could offer honest, safe, and luxurious materials for children—pieces that parents could trust completely. Every item is crafted with care, using only authentic cashmere and merino wool, sourced and produced entirely in Italy.

Our brand is more than clothing; it’s a promise. A promise of quality, transparency, and sustainability. Every piece tells a story of care, integrity, and love—for the children who wear it and for the world they inherit.